The project aims to map and improve hard skills in digital marketing by creating an international textbook covering complex theoretical and practical information related to digital marketing, complemented by case studies from the Visegrad region as well as an online course covering selected practical issues within online marketing with the emphasis on skills with managing Google analytics.
Project implementation period: 20/09/2024–20/03/2026
The project is co-financed by the governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.
Project partners
Faculty of Economics and Management
Institute of Marketing, Trade and Social Studies
Department of Market Analysis and Marketing Research
Department of Marketing
Digital marketing includes...
PPC
Pay-Per-Click, a digital advertising model where advertisers pay a fee each time one of their ads is clicked.
Google analytics
Web analytics service provided by Google that tracks and reports website traffic including information on user demographics, behavior, source of traffic, and conversion rates.
