Kick-off meeting in Nitra (Slovakia)
10/10/2024 - 11/10/2024
The first kick-off meeting (two days) was organised at the Faculty of Economics and Management in Nitra (Slovakia). The aim of the meeting was to discuss the template for the textbook "Digital Marketing: Theory and Practice in Visegrad Region" as well as the division of topics among project partners. In addition, the project consortium discussed the design for case studies from the Visegrad region.
The project consortium also discussed structure and topics of online course in moodle system. Moreover, partners discussed the collaborative research aimed at mapping current digital marketing skills among students in the region.
The host organization prepared a presentation with an overview of topics in the field of digital marketing that are taught at their university and shared their good practices in conducting more interactive lectures and seminars.
Project meeting in Budapest (Hungary)
17/12/2024 - 18/12/2024
The second project meeting was organised at Budapest University of Economics and Business in Hungary where the main purpose was to present, evaluate, and discuss the elaborated case studies for textbook. Consortium discussed the final format and feasibility of collected case studies.
Furthermore, project partners discussed the methodology regarding the survey aimed at mapping current digital marketing skills among students in the region as well as explored innovative methods for data collection.
The host organization prepared a presentation with an overview of topics in the field of digital marketing that are taught at their university and shared their good practices in conducting more interactive lectures and seminars.
Project meeting in Krakow (Poland)
01/06/2025 - 03/06/2025
The third project meeting took place at the Krakow University of Econimics (Poland). The main purpose of the meeting was to discuss and finalize the methodology of data collection from each country as well as discuss the analyses of acquired data.
Moreover, the content, format, and design of the online course were planned, and specific activities were shared among consortium members. Project partners also discuss ongoing progress regarding the international textbook "Digital Marketing: Theory and Practice in Visegrad Region".
The host organization prepared a presentation with an overview of topics in the field of digital marketing that are taught at their university and shared their good practices in conducting more interactive lectures and seminars.
Project meeting in Prague (Czech republic)
26/01/2026 - 27/01/2026
The last project meeting was organised at the Faculty of Economics and Managment in Prague (Czech republic). The aim of the last meeting was to discuss the ongoing progress regarding the international textbook "Digital Marketing: Theory and Practice in Visegrad Region" as well as to discuss ongoing progress regarding the online course "Hard skills in digital marketing".
The host organization prepared a presentation with an overview of topics in the field of digital marketing that are taught at their university and shared their good practices in conducting more interactive lectures and seminars.
In addition, the project partners discussed dissemination activities and further cooperation with future activities towards new projects.
The project n. 22420081 is co-financed by the Governments of Czechia, Hungary, Poland, and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.