The project aims to map and improve hard skills in digital marketing by creating an international textbook covering complex theoretical and practical information related to digital marketing, complemented by case studies from the Visegrad region as well as an online course covering selected practical issues within online marketing with the emphasis on skills in managing Google analytics.
Project implementation period: 20/09/2024–20/06/2026
The project n. 22420081 is co-financed by the governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.
Project partners
Faculty of Economics and Management
Institute of Marketing, Trade and Social Studies
Department of Market Analysis and Marketing Research
Department of Marketing
