Textbook
The project consortium prepared a university textbook focused on current knowledge and information from the world of digital marketing as well as case studies from the Visegrad region. Each chapter involves short practical exercise and three quiz questions.
TITLE: Digital marketing - Theory and practise in Visegrad region
Scientific paper
The project consortium prepared a scientific study published in open access journal ENTREPRENEURSHIP AND SUSTAINABILITY ISSUES. The research paper includes results from an online survey focused on mapping skills in digital marketing among university students in Visegrad region.
TITLE: Mapping the digital marketing hard skills of university students in the Visegrad region
Online course
Hard skills in digital marketing — online course in the interactive Moodle platform. The course is focused on managing Google Analytics (implementation, data analysis, reporting etc.). In addition, the course also includes a short vocabulary of fundamental terms in digital marketing.