Kick-off meeting in Nitra (Slovakia)

10/10/2024 - 11/10/2024

The implementation of the first two-day (date chosen by agreement of all team members) workshop in Slovakia where the structure and design of both international textbook and online course will be set. 

The aim will be to discuss the template for each chapter, agree on the division of topics among project partners, and decide the design for case studies from the Visegrad region. 

Another output will be the methodology of data collection regarding the mapping of hard skills in digital marketing among students

Workshop in Budapest (Hungary)

17/12/2024 - 18/12/2024

The workshop will take place in Hungary, where the evaluation and discussion of the case study collection will take place. Project partners will discuss the format and feasibility of the collected case studies. Moreover, the final version of the survey and methods of data collection will be discussed.

All project members will join all project activities, and the task of collecting data in their country and collaborating on the overall results of the project. 

The host organization will prepare a presentation with an overview of topics in the field of digital marketing that are taught at their university and will share their good practices in conducting more interactive lectures and seminars.