Coordinator

Ing. Peter Šedík, PhD. - teaching Consumer behavior in online environment and Digital Marketing and Social Media. Expert in online marketing research and data processing.

Project member

Ing. Erik Janšto, PhD. - teaching Marketing and Information Systems in Marketing at the Institute of Marketing, Trade and Social Studies. Expert in Google Analytics.

Project members

Irena Śliwińska, PhD - assistant professor, Department of Market Analysis and Marketing Research. Her research interests focus on consumer attitudes and behaviors, market analysis, methodology of social sciences, and data analysis.

Katarzyna Sanak-Kosmowska, PhD, DsC - associate professor at the Department of Marketing. Research topics are related to online marketing communication, digital marketing, and online consumer behavior. Author of two books - "Evaluating Social Media" and "Information Asymmetry in Online Advertising" published by Routledge.

Maria Bajak, MA - research and teaching staff member of the Department of Marketing. Her research concerns the digital transformation of marketing communication and the use of new technologies such as the Internet of Things, AI, and VR in promotional activities.

Project members

Titanilla Oravecz, PhD. - college associate professor at the Department of Marketing since 2016. Her research topics are related to online marketing and online consumer behavior. 

Csilla Rimóczi, PhD. – senior lecturer at the Department of Marketing, publishes in the field of consumer behavior and online marketing .

Dávid Harsányi PhD. – associate professor at the Budapest Business School. His research topics are related to marketing communication planning, creative planning, areas of marketing communication and digital communication.

Project members

Assoc. prof. Ing. Ladislav Pilař, PhD., MBA – is the guarantor of the subject Online marketing.

Assoc. prof. Ing. Lucie Kvasničková Stanislavská, PhD. –  publishes in the field of social media analysis and online marketing communication 

Ing. Roman Kvasnička, PhD. – expert on Moodle system and publishes in the field of social media analysis (Instagram, Twitter etc.).